Data-Driven Social Media Marketing: Improving Campaign Effectiveness via Dynamic Customer Segmentation
The quick proliferation of social media has changed the way organizations plan and execute marketing campaigns. Nevertheless, the correct audience and the right message strategies are still a serious challenge, as the behavior of users is heterogeneous.
Comparative Analysis of Social Media Marketing Platforms in Driving Customer Acquisition
As the pace of digital ecosystem evolve rapidly, Facebook, Instagram, Twitter (X), LinkedIn and Tik Tok are the means through which businesses have come to rely on as the means to locate and convert target groups.
AI Vs. HUMAN TEACHERS: A COMPARATIVE SURVEY ON THE POTENTIAL FOR SUBSTITUTION IN EDUCATION
This research paper examines the potential of artificial intelligence (AI) to substitute human teachers in education, through a comparative survey conducted with 30 participants, 20 students and 10 teachers.
Impact of Financial Statement Analysis on Short-term and Long-term Managerial Planning
Financial statement analysis is an important instrument that guides managerial decision making and planning.